Ne’Ma promotes the UAE President’s vision of responsible and sustainable consumption nationwide.

Ne’ma, the National Food Loss and Waste Initiative, is a reflection of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan, vision and call for action to address over-consumption and building a UAE-wide social norm around responsible and sustainable consumption, bringing back UAE’s rooted traditional values of social responsibility and good stewardship of national resources.
It is a collaboration between the Ministry of Climate Change and Environment and Emirates Foundation to promote joint action by government, private sector, NGOs, and communities to address food loss and waste across the value chain — from production to consumption — and to build new national social norms around responsible consumption.

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